What’s a “Super Trend?

The future of the Oceans – and our own survival – is in jeopardy. (This is a “must watch from Parley TV) Experts in predicting the future through learning to observe and understand trends are called futurists. Futuring, seeks to help us prepare for the future, to be ready for tomorrow with the understanding of what might be. They help us to project what is happening now across time and space, knowing that these trends could change at any time. However, projecting trends is vital for seeing the future.

Parley-Corona-Plastic-ProjectIn his book, Futuring: The Exploration of the Future, author Edward Cornish describes six supertrends that help bring about cultural change. Of these six, Comish notes that “technological progress is the main engine driving the rapid cultural evolution that we are now experiencing.”

Technology is driving cultural change. And it is the superforce behind the other five supertrends that Comish describes.

Technological progress has created massive change in how we work, live and play. The most obvious supertrend produced by technological progress is economic growth. That combination has changed our society in many ways, both good and not so good. Our health is improved because we can produce more food, we have more effective sanitation, better health services, and so on. We also have increased mobility – where we travel, live, work and play. This has led to globalization and connection of human activities and impact across the globe.

Sadly, technology and economic growth have also influenced environmental decline, and increasing disconnection. When we can work and live almost anywhere, and when we switch jobs and home towns frequently ties to family and community weaken. People begin to have a more short-term  perspective on vital aspects of life. Why get involved in the local community if we will move to a different community in a short time? Traditions, rituals and history have a less important role in day to day life leading to deculturation.

Becoming aware of deculturation as one of the “supertrends” hit us hard. Zane Schweitzer, Hawaiian-born, is more connected to the culture and tradition of Hawai’i than most in his generation. Determined to learn the language, he studies, practices and shares it regularly. No matter what your personal culture, family history, or ethnicity  might be, there are roots deep with value and purpose for you.

Deculturation, or the loss of traditional culture, occurs when people lose their culture or cannot use it because of changed circumstances. We lose touch, we lose ritual and tradition, we lose connection because of  high mobility, rapid change, economic growth, and other factors. Increasing deculturation on a global scale qualifies as one crucial super trend.

People are struggling to find a culture, a way of life, to hold on to. The deculturation creates great upheaval and a sense of instability. This feeling dictates how we view our world and live in it. How does this lead to the need for each of us to design and practice our own “Blue Life” habits?

The short answer is – survival. We had the kindling for this journal, but it took an Instagram post by Cyrill Gutsch.  In early 2018 Cyrill posed a question on Instagram, “The next supertrend? Survival.

He continued, “The question is popping up nearly every day: ‘What keeps you going? Why do you still have hope?’ There is a logical answer to it. Which is not always easy to shout out. There are moments when I sit forever under the hot shower. To recharge. To wash away doubt and fear. But what gives me the Duracell boost is, that I simply know mankind is not stupid enough to destroy itself.

Change will come last minute. When we look into the abyss and realize there is no way out. I know this moment is approaching and I am putting all my bets on it. We are living creatures. We want to exist. And we will find a way to survive. Which means: We will find a way to protect our oceans. Without them there is no future for us.

Therefore, ‘Survival’ will be the next supertrend. It will change the world. For the Oceans.” (The hashtags that followed this brilliant essay included #parleyair.  Parley A.I.R. is a strategy inherent in the process of the Blue Life Journal. Mahalo, Cyrill)